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Committee MembershipDirectorAuditHuman
ResourcesNominating and
GovernanceExecutiveStrategic
Issues(1)FinanceBetsy J. BernardMember effective
11/29/2010ChairMemberMember from
1/1/2010 until
11/29/2010Jocelyn Carter-MillerGary E. CostleyMichael T. DanMember,
Chair effective
2/24/2010Chair 1/1/2010 -
11/29/2010Dennis H. FerroC. Daniel GelattChair effective
11/29/2010Sandra L. HeltonWilliam T. KerrChair until
2/24/2010Member until
2/24/2010Richard L. KeyserMember until
11/29/2010Arjun K. MathraniElizabeth E. TallettLarry D. ZimplemanNumber of meetings in 2010Fees Earned by Directors in 2010NameFees Earned or
Paid in Cash
($)Stock Awards
($)(1)Total
($)Dennis H. Ferro(2)J. Barry Griswell(3)William T. Kerr(4)Before
May 17, 2010On and After
May 17, 2010Annual Retainers(1)Board$95,000 in RSUs$95,000 in RSUs (no change)Committee ChairsHuman ResourcesN/A (2)Nominating and GovernanceOther CommitteesPresiding DirectorAttendance FeesBoard Meeting$2,250 per day$2,500 per dayTelephonic Board MeetingCommittee Meeting$1,170 if held on the day of or day prior to a Board meeting.$1,300 if held on the day of or day prior to a Board meeting.$1,350 if held other than on the day of or day prior to a Board meeting.$1,500 if held other than on the day of or day prior to a Board meeting.Telephonic Committee MeetingTotal Stock Options
Outstanding at
Fiscal Year End 2010
(shares)Total RSUs
Outstanding at
Fiscal Year End 2010
(shares)J. Barry GriswellExecutive SummaryTotal Shareholder Return2010Company NamePrincipal Financial Group Inc.37.7%Ameriprise Financial Inc.50.1%CIGNA Corporation4.1%Franklin Resources Inc.6.4%Genworth Financial Inc.15.8%Hartford Financial Services Group Inc.14.7%Legg Mason Inc.20.8%Lincoln National Corp.12.1%Manulife Financial Corporation-8.6%MetLife, Inc.27.8%Prudential Financial, Inc.20.3%Sun Life Financial Inc.4.3%T. Rowe Price Group, Inc.23.2%Average17.6%Change in Base Salary(1)20082009Percentage Increase
from 2009 to 2010Zimpleman11.1%Lillis39.3%Houston20.5%McCaughan7.9%Sorensen8.2%Bonus Targets (as a Percentage of Base SalaryNamed Executive Officer150%70%75%100%125%250%1. Achieve appropriate operating earnings and earnings per shareOperating Earnings GoalOperating Earnings Result$525 million (Retirement & Investor Services)$584.4 million$116 (Life)$101.2 million$99 million (Specialty Benefits Division)$92.5 million$20 million (Health Division)$31.4 million$65 million$58.5 million$125 million$136.9 million5. Achieve identified sales growthBusiness UnitTargetResultRetirement and Investor Services sales$17.22 billion$17.74 billionPrincipal Global Investors revenue from new sales$13.6 million$11.09 millionLife new premium$172 million$164.7 millionSpecialty Benefits premium and fees$1.32 billion$1.30 billionPrincipal International$532.3 million$557 millionFinal Annual Incentive Pay Award Determination2010 Salary
Earned2010
TargetFinal AwardReduction from
Maximum AwardLong term Incentive CompensationAward
Granted500%375%225%175%350%300%275%200%MeasureMinimum Award
(50% of Target)Target AwardMaximum Award
(150% of Target)Average ROE6%12%15%Average BV/shareSummary CompensationYearSalary
$(1)Bonus
$Non Equity
Incentive
Compensation
$(2)(3)Stock
Awards
$(4)(5)Option
Awards
$(4)Change in
Pension
Value and
Non-qualified
Deferred
Compensation
Earnings(6)All Other
Compensation
$(7)Total
$(8)Chairman, Presidentand CEOSenior VicePresidentand CFOPresident Retirement, Insuranceand Financial ServicesPresident GlobalAsset ManagementChairman PrincipalInternational401(k) Employee
ContributionsExcess Plan Employee
ContributionsTotal Employee
ContributionsEmployee Contributions
on Incentive PayGrant DateExercise PriceVolatilityExpected TermDividend YieldRisk-Free Interest RateFebruary 26, 20086 years1.498%3.14%May 19, 20081.595%3.25%February 24, 20094.065%2.08%February 23, 201066.60%2.251%2.75%Grant Date Value
of PSUs at
Maximum PayoutAmount by Which Aggregate
Grant Date Values Reported
Would be Increased401(k)
Matching Contributions
Made by
Principal LifeExcess Plan
Matching Contributions
Made by
Principal LifeTotalGrants of Plan Based Awards for Fiscal Year End December 31, 2010Estimated Future Payouts Under
Non-Equity Incentive Plan AwardsEstimated Future Payouts
Under Equity Incentive
Plan Awards(2)All Other
Option
Awards
Number of
Securities
Underlying Options
(#)(4)Exercise or
Base
Price of
Option
Awards
($/Sh)(5)Grant Date
Fair Value of
Stock and
Option
Awards(6)Grant
DateApproval
DateThreshold
($)Target
($)Maximum
($)(1)Threshold
(#)Target
(#)Maximum
(#)All Other
Stock Awards: Number of Shares of Stock or Units
Awards(#)(3)N/A2/23/2010NAOutstanding Equity Awards At Fiscal Year End December 31, 2010Option AwardsStock AwardsNumber of
Securities
Underlying
Unexercised
Options
(#)
Exercisable(1)Number of
Securities
Underlying
Unexercised
Options
(#)
UnexercisableOption
Exercise
Price
($)Option
Expiration
DateEquity
Incentive Plan
Awards:
Number of
Unearned
Shares,
Units or
Other Rights
That Have not
Vested
(#)(3)Equity
Incentive Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other Rights
That Have not
Vested
($)(2)Zimpleman(4)04/29/200204/29/201202/25/200302/25/201302/24/200402/24/201402/28/200502/28/201502/27/200602/27/201606/01/200606/01/201602/26/200702/26/201702/26/200802/26/201802/24/200902/24/201902/23/201002/23/2020Lillis(5)05/19/200805/19/2018Pension BenefitsPlan NameNumber of Years
Credited Service(1)Present Value of
Accumulated Benefit at
Normal Retirement Age(2)Payments
During
Last Fiscal YearQualified pensionDBNQNon-Qualified Defined Contribution and Other Deferred Compensation PlansExecutive
Contributions in
last Fiscal Year
($)(1)Principal Life
Contributions in
last Fiscal Year
($)(2)Aggregate
Earnings in
last Fiscal Year
($)Aggregate
Withdrawals/
Distributions
($)Aggregate
Balance at
last Fiscal Year End
($)(5)Employee Deferral
Prior To 1/1/2010Principal Life Match
Prior To 1/1/2010Qualified 401(k) Plan and Excess PlanInvestment Option1 Year Rate Of Return
(12/31/2010)Principal LargeCap Value III Inst Fund13.01%Principal LargeCap Value Inst Fund14.21%Principal LargeCap S&P 500 Index Inst Fund14.79%Principal LargeCap Growth Inst Fund18.18%Principal LargeCap Growth I Inst Fund19.91%Principal MidCap Blend Inst Fund23.78%Principal MidCap Growth III Inst Fund27.46%Principal SmallCap Value II Inst FundPrincipal SmallCap S&P 600 Index Inst Fund25.78%Principal Small Cap Growth I Inst. Fund35.68%Principal Real Estate Securities Inst Fund25.43%Principal International Emerging Markets Inst Fund18.67%Principal Diversified International Inst Fund13.43%Principal LifeTime Strategic Income Inst Fund11.19%Principal LifeTime 2010 Inst Fund13.91%Principal LifeTime 2020 Inst Fund14.86%Principal LifeTime 2030 Inst Fund15.53%Principal LifeTime 2040 Inst Fund15.85%Principal LifeTime 2050 Inst Fund16.02%Principal Money Market Inst Fund0%Principal Bond & Mortgage Securities Inst Fund11.30%Principal Inflation Protection Inst. Fund7.15%Principal Government & High Quality Bond Inst Fund6.23%Principal Financial Group, Inc. Employer Stock Fund37.73%Payments Upon TerminationLump Sum
PaymentBenefits
Following
TerminationValue of
Retirement
EnhancementOutplacementZimpleman(1)Severance PlansSeveranceOutplacement
ServicesCOBRA
ReimbursementPotential Payments Upon Termination Related to a Change of ControlCash Severance(1)Spread on Previously Unvested OptionsValue of Previously Unvested Restricted Stock and Performance Shares(2)Value of Previously Unvested Long Term Cash Performance Units(2)n/aBenefits Continuation(3)Accelerated Pension Benefit(4)Total Termination Benefits (before taxes)SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENTNumber of Shares
Beneficially Owned(1)Percent of
Common Stock
OutstandingT. Rowe Price Associates, Inc.(2)
100 E. Pratt Street
Baltimore, MD 21202Nippon Life Insurance Company(3)
3-5-12 Imabashi
Chuo-ku
Osaka, 541-8501, Japan5.67%*C. Daniel Gelatt(4)Daniel J. Houston(5)Terrance J. Lillis(5)James P. McCaughanNorman R. Sorensen(5)All Directors and Executive Officers as a group (22 persons)1.64%PK ! e docProps/app.xml
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