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Director Compensation TableNon-EquityChange inIncentivePension Value andFeesPlanNonqualifiedAll OtherEarnedStockOptionCompen-Deferred Compensa-Or Paid in
Cash1Awards2Awards3sationtion Earningssation4TotalName($)(a)(b)(c)(d)(e)(f)(g)(h)Mr. Allcott--Mr. BogganDr. CunninghamMr. DozerMr.
Dykstra5Mr. HayMr. KruegerMr. MunzenriderDr. TeplinSecurity Ownership of ManagementAmount and NatureofBeneficialPercentOwnership1of ClassNamed Executive Officers and Other Executive OfficersPaul B. Dykstra1.1%Michael M. Hannan*George N. HinesEllen M. IngersollThomas M. KuczynskiG. Michael LattaSteven W. MosterCynthia J. OgnjanovDavid C. RobertsonScott E. SayreDirectorsWayne G. AllcottDaniel Boggan Jr.Isabella CunninghamRichard H. DozerJess HayRobert C. KruegerRobert E. MunzenriderAlbert M. TeplinAll Executive Officers and Directors as a Group (18 persons
total)3.4%Security Ownership of Certain Beneficial OwnersAmount and Nature ofPercent ofName and AddressBeneficial OwnershipClassMarathon Asset Management (Services) LTD
5 Upper St. Martins Lane, London, UK WC2H 9EA%1BlackRock, Inc.,
40 East 42nd Street, New York, NY 10022%2Dimensional Fund Advisors LP
6300 Bee Cave Road, Building One, Austin, TX 78746%3Components of 2010 Compensation As a Percentage (%) of Targeted Total CompensationTargetedAnnualBaseLong-TermPerquisites andSalaryBonusIncentives1Personal Benefits(%)Annual IncentivesTargeted Achievement
Levels1PerformanceWeightThresholdTargetMaximumGoal2Corporate3Operating Income60%Operating Cash Flow20%Revenue10%Operating Margin0.4%2.1%2.5%Travel & Recreation
Group419.3%20.3%22.7%2010 Target Bonus Payout LevelsPerformance-Based Restricted Stock (or Units).Goal2008
Corporate2Income Per Share65%25%2007
Corporate3Other Goals15%Corporate70%30%BrewsterSummary Compensation TablePensionValue andDeferredComp.Name andSalary1Earnings5sation6Principal PositionYear(i)(j)Chairman, Presidentand CEOChief Financial OfficerGeneral Counsel andSecretaryMichael M.
Hannan8Group President-Travel &Recreation; and, President,Brewster Inc.Chief CorporateDevelopment & StrategyOfficerGrants of Plan-Based AwardsAllOtherAwards:ExerciseGrantNumberorDateEstimated Future PayoutsFair ValueUnder Non-EquityUnder Equity Incentive PlanSecuritiesPriceof StockIncentive Plan
Awards3Awards4SharesUnder-andThresh-Maxi-lyingOptionsoldmumor UnitsAwardsName1Date2(#)($/Sh)($)5(k)(l)P. DykstraRS2/24E. IngersollS. SayreM. Hannan6RSUT. KuczynskiOutstanding Equity Awards at Fiscal Year-End TableOption AwardsStock AwardsEquityMarket orPayoutNumber ofValue ofPlan Awards:MarketUnearnedof SharesShares,Shares orUnits orUnderlyingUnits ofUnexercisedThat HaveStock ThatRightsRights ThatNotHave NotExercisableUnexercisableExpirationVestedNot Vested(#)1(#)2($)3($)4Viad03/26/200203/26/201202/19/200302/19/201302/24/201002/24/2020RS/PBRS5N/APUP6MoneyGram702/15/200102/15/201102/18/200402/18/2011M. Hannan12/01/200812/01/2015Units511/15/200111/15/2011Option Exercises and Stock Vested TableValueNumber of SharesShares AcquiredRealizedAcquired onValue Realizedon Exerciseon
Exercise1Vestingon
Vesting2RS/PBRS3Stock OptionsPBRSU4PBRS3Pension Benefits TableNumber of YearsPresent Value ofPayments DuringPlan NameCredited Service (#)Accumulated Benefit
($)4Last Fiscal Year ($)P.
Dykstra1SERPE.
Ingersoll1S. Sayre1,
3M. Hannan2Retirement Plan for Management
Employee of Brewster Inc.Non-qualified Deferred Compensation TableExecutiveRegistrantAggregateContributions inEarnings inWithdrawals/Balance at LastLast Fiscal YearDistributionsFiscal Year End($)1($)2Supplemental 401(k) PlanVCDCP3M. Hannan4Estimated Benefits in the Event of Retirement In Dollars ($)RestrictedPerformance - BasedAnnual IncentiveRestricted StockUnitsCash BonusTotal BenefitsEstimated Benefits in the Event of a Change of Control with Involuntary/Without Cause or Voluntary/Good Reason Termination In Dollars ($)M.
Hannan1PaymentsCash Severance
Payment2Annual Incentive Cash
Bonus3, 6Stock Options3,
5Restricted Stock (or
Units)4, 6PBRS (or
Units)4, 6Performance
Units5, 6Incremental Pension
Benefit7Welfare Benefits and
Perquisites8Outplacement ServicesEstimated Excise Tax and
Gross-Up9TotalsEstimated Benefits in the Event of a Change of Control with Voluntary Termination During Window 1 In Dollars ($)Cash Severance PaymentAnnual Incentive Cash BonusRestricted Stock (or Units)PBRS (or Units)Performance UnitsIncremental Pension BenefitWelfare Benefits and PerquisitesOutplacementEstimated Excise Tax and
Gross-UpEstimated Benefits in the Event of Involuntary Termination Not For Cause In Dollars ($)E.
Ingersoll2S.
Sayre2M. Hannan2,
3T.
Kuczynski2Welfare BenefitsEstimated Benefit in the Event of Death or Disability In Dollars ($)Annual Incentive Cash
Bonus2Stock
Options3Restricted Stock (or
Units)4PBRS (or
Units)4Performance
Units4Securities Authorized for Issuance under Equity Compensation PlansNumber of securitiessecurities to beremaining availableissued uponWeighted-averagefor future issuanceexercise ofexercise price ($)under equityoutstandingof outstandingcompensation plansoptions, warrants(excluding securitiesand rightsreflected in column
(a))1Plan CategoryEquity compensation plans approved by
security holders2007 Viad Corp Omnibus
Incentive Plan (2007 Plan)1997 Viad Corp Omnibus
Incentive Plan (1997 Plan)Equity compensation plans not
approved by security holdersFOR Fee Category2009 Fees ($)2010 Fees ($)Audit
Fees1Audit-Related
Fees2Tax Fees3All Other
Fees4Total FeesVote by Internet, Telephone or Mail 24 Hours a Day, 7 Days a WeekINTERNET www.eproxy.com/vviUse the Internet
to vote your proxy until 12:00 p.m.
(CT) on May 16, 2011.PHONE 1-800-560-1965Use a touch-tone telephone to vote your
proxy until 12:00 p.m. (CT) on May
16, 2011.MAIL Mark, sign and date your
proxy card and return it in the postage-paid
envelope provided.PK ! <.= docProps/app.xml
Microsoft Excel0falseWorksheets23director compensation tablesecurity ownership of manasecurity ownership of certcomponents of 2010 compensannual incentives2010 target bonus payout lperformancebased restricteperformancebased restricte-1summary compensation tablegrants of planbased awardsoutstanding equity awardsoutstanding equity awards -1option exercises and stockpension benefits tablenonqualified deferred compestimated benefits in theestimated benefits in the -1estimated benefits in the -2estimated benefits in the -3estimated benefit in the esecurities authorized forforvote by internet telephonefalsefalsefalse12.0000PK ! sZP P docProps/core.xml
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